Back to work

Joslade Art

A custom WordPress shop and showcase for Jo Slade, featuring her paintings, prints, workshops, gallery-only work, and exhibitions around Bath and the surrounding landscape.

WordPress WooCommerce GSAP ACF Blocks
jo Slade website

Overview

Jo Slade is a Bath-based artist focused on rural landscape and atmospheric light: sunrise, sunset, and the way shadow falls on the land. She needed a site that could showcase that work beautifully while handling real business rules: some pieces sold online, some only through partner galleries, plus classes and exhibitions to promote.

I built a custom WordPress and WooCommerce theme from scratch, with no page builder. Custom ACF Gutenberg blocks power the homepage, about content, painting showcases, and contact areas, while WooCommerce runs the shop. Paintings and prints can be bought online with AJAX add to basket. Gallery-only products show price and availability text but stay off the checkout, for work sold through venues such as Corsham and Bedminster. Workshop products carry date, time, and location through to the product page, cart, and order details, and stay separate from the main painting catalogue where needed.

An exhibitions and events section lists upcoming and past shows with its own archive. The front end uses GSAP, ScrollTrigger, smooth Lenis scrolling, and scroll animations so the site feels as considered as the paintings, without getting in the way of browsing or buying. Stripe handles payments, and the admin stays straightforward for Jo to update paintings, classes, and events as her practice grows.

Key Features

  • Custom WordPress & WooCommerce for Artists

    A bespoke theme built from scratch for a Bath landscape painter: online sales, workshops, and exhibitions in one manageable site.

  • Gallery-Only & Online Selling Logic

    WooCommerce products can be sold online or marked gallery-only, with custom messaging so visitors know where work is available without a confusing checkout.

  • Workshops, Classes & Exhibitions

    Bookable classes with date, time, and location on product pages and orders, plus a dedicated exhibitions archive split into upcoming and past events.

  • GSAP Motion & Smooth Browse Experience

    GSAP, ScrollTrigger, Lenis smooth scroll, and AOS animations give a polished, gallery-like feel while keeping shop flows fast and clear.

“Steve made me an excellent website. He built it to suit my needs perfectly and I’m really happy with it I can’t thank him enough for his kindness and patience in helping me create the perfect site that is really user friendly for my business. Nothing was too much trouble and I am now able to sell my products easily through the new site. Thank you Steve I can’t recommend you enough.”

Jo Slade

Bath Artist

Are you a small business?

If you're starting from scratch a small business or need to elevate an existing site, I'm here to help.